Warm, inviting, fun, happy, celebratory: This is Lauren Lane, Culinarian, through and through. Creating a brand for her involved inspiration from a rustic debossed leather texture and some of her actual photos from her own gatherings. The system resulted in this warm grouping of texture and graphic shapes with a rustic theme along the way. It was finished out all the way to a circular seal and very simple brand mark.

All are custom print and digital design elements created by the CHC studio.